Svara General Trading L.L.C was founded and established by two young entrepreneurs with a background in family-run businesses. Ashish Sachdeva, Managing Director, is based in Dubai and primarily owns and runs his business of readymade garments under the brand Sameera Fashions L.L.C, which conducts business in Dubai, Saudi Arabia and Egypt since the last 17 years. At SGT, Ashish is responsible for the Food Commodities and Cooking Oil business, given his well established contacts in Africa and the Middle East.
Abbas Jani, Director, comes with a background in the paper-trading business, and has been a strong contender in the international trade for Paper & Boards, Secondary Fibers & Stock Lot since the last 4 years. He has well established contacts with a number of major paper mills in India and leading traders in Europe.