South Africa’s Taste Holdings, which recently licenced global pizza giant, Domino’s in the country, has signed an exclusive deal with Starbucks Coffee.
“For the first time in sub-Saharan Africa, Starbucks will open full-format stores bringing the entire range of its food and beverages, including its ethically-sourced Arabica coffee, to South African consumers,” Taste said in a trading statement on Tuesday (14 July).
According to the group, it will bring the brand to local shores from 2016.
Taste acquired the licence for Domino’s in South Africa in 2014, and officially opened up several branches in the country with the aim of having 100 branches by 2016.
The group has since announced that it will be converting all of its Scooters Pizza and St Elmo’s Pizza outlets into Domino’s stores over time.
Starbucks is the latest US brand to be coming to South Africa, following the announcement that a local consortium, KK Doughnuts SA, would be bringing Krispy Kream doughnuts into the country.