Sjors Jansen – Managing Partner at ATRAXX Capital Partners

We are pleased and honored to welcome Sjors Jansen, co-founder and Managing Partner at ATRAXX Capital Partners as a special guest and panel speaker at the 5th Africa Business Forum on 01 Mar 2017 in Ethiopia. Sjors Jansen is an Internationally oriented project manager with broad exposure to the oil & gas business and large-scale projects. He has a track record of successful identification, preparation, and management of oil & gas extraction projects in challenging environments. As a project manager, he has managed large and diverse teams, developing constructive networks with internal and external stakeholders in the industry and host countries.  After completing an MSc in Theoretical Physics in The Netherlands, he joined Shell International in 1997 and during the following 19 years he was posted to the UK, China, Russia, The Netherlands, and Nigeria. Sjors worked as a well engineer, technical & business auditor, and project engineer & manager – before co-founding ATRAXX CP in 2016.

 ATRAXX CP is a starting private equity firm targeting growth investment opportunities in East Africa, centred on Ethiopia.  Our investments will be directed to ready-to-scale, medium-sized companies in the agro-industrial, light manufacturing, and logistics sectors – building the sectoral Champions of Tomorrow.  The firm will launch its first fund during 2017 with a target size of 100 €M and a 200 €M hard cap. ATRAXX CP will make staged growth investments of 5-15 €M per opportunity, with room for a small number of exceptional growth investments with a ticket size around 1 €M.  We have identified several promising potential investments in Ethiopia and are working to mature these, while at the same time reviewing opportunities in other East African countries.

ATRAXX Capital Partners – a private equity firm which is preparing to launch its first fund during this year, with a target close in 2018 on USD 100 million.  The fund will make hands-on growth investments in mature SME’s in basic sectors (agribusiness, logistics, light manufacturing) based in Ethiopia and wider East Africa. Our aim is to grow tomorrow’s champions in their respective product categories and markets.

 We create value in our portfolio companies through:

·         Selecting appropriate growth strategies, striking the balance between expansion of capacity and diversification of products and markets.

·         Implementing a rigorous project management approach to growth, with hands-on co-creation of implementation plans pre-deal and detailed follow-on post-deal.

·         Leveraging knowledge consultancy by international technical experts, including short term placement of skilled staff to ensure that the existing capabilities of supporting systems such as financial and operations management are ready to scale.