Joachim-Yebouet

Joachim Yebouet – Chief Executive Officer – East African Tiger Brands Industries

We are pleased to welcome as Joachim Yebouet Chief Executive Officer – East African Tiger Brands Industries to the 5th Africa Business Forum on 01 March 2017. He has about 30 years of extensive experience with the private and public sector organizations, all from multinationals, family conglomerate and exposure with the United Nations Industrial Development Organization, at senior executive positions and empowered with in-depth operational management expertise across Europe, Africa and the Middle East. He held the position of Vice-President for Foods Supply Chain at Unilever and was responsible for Africa, Middle East and Turkey / Israel region. Most recently, he was holding the positions of Chief Executive Officer for Foodco in Abu Dhabi and Chief Operating Officer of Al Islami Foods in Dubai. Joachim has been instrumental in so many activities from Strategy design to execution with personal dedication and passion to make those companies successful.
Joachim was invited as a speaker at the World Manufacturing Symposium at Kings College Cambridge in the UK, to speak on ‘Making It In Africa’, and at the World Foods Secure Chain conference in Hong Kong speaking about Foods chain integrity. He was also speaker at Gulfoods in Dubai.
Joachim is French, originally from la Cote d’ Ivoire and holds a master degree in Mechanical Engineering.
He enjoys playing tennis, going to the gym and having good family time at the beach which he is missing at the moment!

COMPANY PROFILE

East African Tiger Brands Industries PLC is engage in the manufacturing of Fast Moving Consumer Goods, With its leading Brands in the Country in both Home Care Category and Personal Care Category CROWN, SOLAR, Miracle and FLORIDA. EATBI composed of structured and professional management, EATBI currently employs over 1000 employees greatly contributing to the countries unemployment problem.

In 2011, East African Tiger Brands Industries was established with joint venture partnership of one the most recognized FMCG company in the country East African Holding and Tiger brands, a leading South African FMCG’s company, in order to upgrade its capacity and remain competitive in the long run by being able to the upgrade the necessary capacity and also taking into consideration the significant knowledge and technology transfer it will gain from the partnership to help develop new green field and new products, which will significantly contribute to the value addition to its current product lines.

East African Tiger Brands PLC, currently based in Dukem industrial park in a 70 acres of land area, about 40 Km west of Addis Ababa. It is equipped with adequate infrastructure road, power, communication links, central warehouse weigh-bridge and water. The industrial park incorporated some of the major industries soap and detergent lines, Personal Care lines, printing and packaging lines, and packing facility. The park also has 8000 m2 central warehouse, which is used to stock finished goods and raw materials.

East African Tiger Brands Industries PLC, the societal aspect of doing business is closed to our hearts. This is where comes in our motto of “ADDING VALUE TO LIFE”.

OUR VISION

  • TO BE ETHIOPIA’S MOST ADMIRED BRANDED CONSUMER PACKAGED GOODS COMPANY.
  • OUR VALUES
  • OUR CONSUMERS ARE OUR BUSINESS
  • WE ACT WITH INTEGRITY IN EVERYTHING WE DO
  • WE HAVE A PASSION FOR EXCELLENCE
  • WE VALUE OUR PEOPLE AND TREAT THEM WITH DIGNITY

East African Tiger Brands Industries PLC is dedicated to assisting consumers and their families make better healthy living is made easier. Each one of us plays a key role in keeping our bodies healthy; hence we have a responsibility to provide and promotes a healthy lifestyle.

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