Tell us about your business
With a successful track record in South Africa – where it launched in 2010 – Malée came to the UK in December 2015. Each product is formulated with 100 per cent natural active ingredients, and as well as being plant based, each product is paraben, silicone, mineral oil and animal originated ingredient free.
What inspired you to start it?
The recession. It gave me time to travel the African continent. But I’m very allergy prone, with sensitive skin, so I started searching for alternative products, with natural ingredients to combat the change in climate.
What were the first few steps you took?
Market research: I spent time trying to find answers to the questions I thought Malée would address.
Feasibility study: I needed to know if my idea/ business was possible. So, I called the Cosmetics Science Society. Silly now to think that is what I did, knowing what I do now of the industry but for me I felt that was the most logical step.
From there, I built a business plan around the ‘yes’ answers I received and created version 1.0 of the Malée business plan and hit the ground running. I’m on verson 1.4 now!